GOOD WRITING.
GREAT THINKING.
That pretty much sums us up. Don’t let the simplicity fool you though. It takes years of practice to learn how to do both well, much less weave them together.
OUR TEAM
We’ve been helping people and brands make meaningful connections for decades. We’ve also made quite a few connections of our own along the way. From other talented writers, designers and photographers to social media geniuses and industry leaders, we have a whole library of resources that we reach for from time to time to bring even more brainpower to the table.
But there’s one face around here you’ll always see…
JOY SARNACKE
WRITER, LEAD THINKER
Joy’s first love was the creative department, until she was assigned to the new business team for one of Nashville’s largest advertising agencies. Watching some of the sharpest minds in the industry think out loud together, Joy was immediately hooked on the strategic side of human behavior.
Since then, she’s continued to blend strategy with creativity — first as a senior writer and associate creative director, then as a freelance writer and consultant for multiple agencies, brand design shops and business owners.
Today, when she’s not scribbling on giant sheets of paper or tucked away in a writing session, you’ll most likely find Joy in one of two places: Drinking coffee barefoot on her back porch, or cheering her boys on from yet another set of high school bleachers.