BRAND MESSAGE LAUNCH

This process typically takes three to four weeks and includes: 

STEP 1: DOWNLOAD MEETING

We’ll kick things off with a conversation about your business and brand, as well as any specifics you’d like to hone in on during our strategy session.

STEP 2: BRAND MESSAGE STRATEGY SESSION

Half workshop, half brand therapy, this two-hour session is where we take an in-depth look at your business together. We’ll work through a series of questions based on four key categories: Purpose, Audience, Message and Personality. 

STEP 3: BRAND MESSAGE GUIDE DEVELOPMENT

We’ll take the insights we’ve uncovered in our Brand Strategy Session and distill everything down into a Brand Message Guide. Each guide is tailored to individual client needs and includes sections like: 

  • Elevator Speech

  • Strategic Insights

  • Talking Points

  • Brand Personality

  • Brand Voice

  • Writing Samples

90-DAY COACHING WINDOW

Once you have your Brand Message Guide, we’ll follow up with three monthly coaching calls to talk through how things are going, offer feedback and help you continue to put your guide into practice.

BENEFITS

A CONSISTENT BRAND IS A STRONG BRAND. YOUR BRAND MESSAGE GUIDE CAN:

  • Give you straightforward, meaningful talking points that you can draw from again and again

  • Serve as a blueprint for everything your brand does moving forward — from providing input for logo or website design, to speaking with media or writing posts, to naming products or even choosing the color to paint your walls. It’s a way to check back and answer the question, “Is this on brand?”

  • Help create team alignment and keep everyone on the same page and using the same brand language as you continue to grow

  • Clearly and quickly communicate your brand to vendors, outside partners or anyone else you team up with

INVESTMENT

We provide custom quotes that take into account things like what you need to accomplish and where you are in the brand-building process. Your quote covers everything, so you’ll have a single, up-front number from day one.